Privacy Policy

1. Information we collect

Information you provide

We may collect information you voluntarily submit through forms, email, newsletter signup, resource requests, event registration, surveys, downloads, or other interactions with the Site. This may include:

• Your name, email address, telephone number, and mailing address;
• Your role as an older adult, family member, caregiver, community organization, or local professional;
• Questions, messages, service needs, preferences, and other information you choose to provide;
• For local provider applications: business name, title, website, category, specialties, service area, years in business, credentials, professional affiliations, senior-service experience, participation interests, and referral source; and
• Your communication preferences and records of communications with us.

Information collected automatically

When you visit the Site, our hosting, security, analytics, or technology providers may automatically collect limited technical information, such as your IP address, browser type, device type, operating system, pages viewed, referring URL, approximate location, and the date and time of your visit. We may use cookies and similar technologies as described below.

2. How we use information

We may use information to:

• Respond to questions and resource requests;
• Review local provider applications and communicate about network participation;
• Connect users with relevant resources or professionals when requested or authorized;
• Deliver guides, newsletters, event information, and other requested communications;
• Operate, maintain, personalize, secure, and improve the Site and directory;
• Understand how visitors use our resources;
• Prevent fraud, misuse, security incidents, and unlawful activity; and
• Meet legal, regulatory, accounting, and contractual obligations.

3. Email and text-message communications

We may send email communications when you request information, submit an application, register for a resource, or otherwise consent to receive them. You may unsubscribe from promotional emails using the link in the message or by contacting us.

If a form separately offers text-message consent and you opt in, message frequency may vary and message and data rates may apply. Consent to receive marketing text messages is not a condition of purchasing any product or service. You may reply STOP to opt out or HELP for assistance.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text-message opt-in data and consent will not be sold, rented, or shared with third parties for their own marketing. We may share information with service providers that support message delivery and customer service, but only as necessary to provide those services.

4. How we share information

We may share information in the following circumstances:

• Service providers. With companies that provide hosting, form processing, CRM, email, communications, security, analytics, and operational support. Provider applications and related communications may be processed through HighLevel/LeadConnector.
• Local professionals and community resources. When you ask us to make a connection, authorize a referral, or otherwise direct us to share relevant information.
• Legal and safety purposes. When we reasonably believe disclosure is required by law or necessary to protect rights, safety, security, property, users, or the public.
• Business changes. In connection with a merger, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate confidentiality protections.
• With your consent. For another purpose disclosed to you when you provide the information.

We do not sell personal information for money. We do not share personal information with unrelated third parties for their independent marketing without your direction or consent.

5. Cookies and similar technologies

The Site and its service providers may use cookies, pixels, local storage, and similar technologies for essential functionality, security, preferences, performance measurement, and analytics. You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality.

6. Data retention

We retain information for as long as reasonably necessary for the purposes described in this Policy, including providing requested services, evaluating provider participation, maintaining business and communication records, resolving disputes, enforcing agreements, and satisfying legal obligations. Retention periods vary based on the type of information and the reason it was collected.

7. Data security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your choices and privacy rights

Depending on where you live and subject to applicable law, you may have the right to request access to, correction of, or deletion of certain personal information, or to object to or restrict certain processing. You may also withdraw consent where processing is based on consent.

To submit a request, email hello@seniorguidestl.com. We may need to verify your identity before completing a request. We will not discriminate against you for exercising an applicable privacy right.

9. Children's privacy

The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information online from children under 13. If you believe a child has submitted personal information, contact us so we can review and delete it as appropriate.

10. Third-party links and services

The Site may link to local providers, community organizations, social media, or other third-party websites and services. Their privacy practices are governed by their own policies, not this Privacy Policy. We encourage you to review those policies before providing information.

11. Changes to this Policy

We may update this Privacy Policy as the Site, directory, or legal requirements evolve. We will post the revised version here and update the “Last updated” date. Material changes may also be communicated through the Site or another appropriate method.

12. Contact us

Questions or privacy requests may be directed to:

Use of the Site is also subject to our Terms and Conditions.